Zambia Railways Limited(ZRL), National Railways of Zimbabwe (NRZ) and CFM of Mozambique have embarked on a joint marketing programme in a bid to promote the Beira corridor of Mozambique through interactions with various customers in Zambia.
The delegation from both Zimbabwe and Mozambique combined with Zambia Railways are scheduled to meet customers and hold promotion talks to market the Beira corridor.
The Beira corridor is one of the corridors that Zambia Railways utilizes for the movement of commodities because of its operational efficiencies. Today Beira has handled a lot of fertilizers for Zambia and the aim is to ensure most of these come by rail.
Zambia Railways Limited Chief Executive Officer Christopher Musonda said ZRL boasts of a good working relationship that it enjoys with other contiguous railways in the southern region, and this can be evidenced by the joint marketing programmes.
He said the company will endeavour to support any region efforts aimed at marketing corridors linked to Zambia.
Zambia Railways does not work in isolation but it incorporates other key players in the safe movement of goods for customers to various corridor destinations.
National Railways of Zimbabwe Director Marketing Elector Mafunga observed that the rail transport business has changed over the years due to a number of factors obtaining on the market.
And this therefore means that the approach to wooing customers must change too, if the railways have to survive and increase the share on the market. High levels of flexibility in the rates for movement of cargo should be adopted by railways.
Mrs. Mafunga further urged Zambia Railways to count on the National Railways of Zimbabwe for any business developments.
The CFM of Mozambique Director Commercial Paulo Tarmamade has urged customers in Zambia to move their bulk cargo by rail on the Beira route.
Mr Tarmamade noted that the railways are a best option in the heavy cargo movement because of its many advantages over road haulers.
ZAMBIA RAILWAYS ATTENDS A BUSINESS FORUM IN FRANCE
Zambia Railways Limited is impressed with advanced technological railway infrastructure and operations in Paris, France.
Zambia Railways Limited Chief Executive Officer Christopher Musonda represented the institution accompanied by the Corporate Planning Manager, Vyonsi Manda at a Business Forum in France from 5th to 9th February, 2016.
Mr Musonda was given an opportunity to speak at this important forum, and his presentation caught the attention of many French investors involved in concrete sleeper manufacturing, rail transport and construction industries.
He further told the forum that Zambia Railways has huge potential to grow the business and become the leading bulk and heavy transporter in the country.
Meanwhile a French company called ‘RATP’ has expressed interest to venture into commuter train services in Zambia. RATP is a state owned parastatal running Rail and Road Public Passenger Transportation with a workforce of about 58,000 employees and about 14million passengers are moved per day.
In addition, RATP has 75% passenger market share and has a fully fledged real estate division which owns and operates shopping malls among other properties.
The Zambia Railways team also had a meeting with Alstom another strong French company specialised in the energy and transport sectors with a division involved in the manufacturing of coaches and railway rolling stock.
Systra was another French company that was visited by ZRL and it is specialised in public transportation and in the export of railway expertise to the outside world.
The Business Forum was organised by the Zambian Government through the Ministry of Commerce and Trade. The Zambian delegation was headed by His Excellency, Mr Edgar Chagwa Lungu with the Ministers of Energy and Water Development, Foreign Affairs and Commerce in his entourage.